Las Vegas is about to roar.
Not just with the usual blaze of neon and the buzz of gadgetry on the NAB Show floor, but with a different kind of energy—one defined not by technology or trends, but by the people who are steering this industry through some of its most unpredictable years.
Before the exhibit halls fill. Before the demos dazzle. And before the whirlwind of panels, meetings, and late-night mixers take over, a conversation is already underway. It’s one that digs deeper than any press release, keynote, or flashy reveal—because it’s about leadership. Real leadership. The kind that doesn’t wait for calm waters.
That conversation is happening at the annual AWM Breakfast at NAB, presented by the Alliance for Women in Media, at 8:00 a.m. Pacific on Monday, April 20, 2026, in Las Vegas, Nevada. 
For years, this breakfast has become more than a menu and a morning panel—it’s become the thought‑leadership launch point for NAB week. And this year’s theme, Leading Through Tumultuous Times, isn’t a tagline. It’s a truth.
The industry stands at a crossroads: audiences shifting, platforms proliferating, and economic pressure squeezing every corner of traditional and digital media alike. In the face of all that change, how do leaders not just survive—but guide others forward? That’s exactly the terrain this panel tackles.
There won’t be glossy answers or surface‑level platitudes. The breakfast brings together women whose names might not be on every marquee but whose influence reverberates through programming decisions, cultural shifts, and business reinvention. These are the voices who see the entire chessboard—not just the next move.
The Alliance for Women in Media was founded with purpose: to “advance the impact of women in broadcasting and related fields,” and the AWM breakfast at NAB embodies that mission by highlighting leadership where it matters most. 
The format is intentional: network over coffee, connect over conversation, and then dive into a panel that doesn’t shy away from complexity. Attendees will hear from executives, creatives, strategists, and decision‑makers who’ve had to lead through everything from technological disruption to shifting audience behaviors and organizational upheaval.
What does it take to make tough choices when the ground is moving beneath your feet? How do you instill confidence in a team while navigating uncertainty? What lessons can leaders share about resilience, adaptability, and vision in a fast‑changing media ecosystem?
These are not hypothetical questions—these are the realities facing today’s leaders.
And that’s why this breakfast isn’t just another event on the NAB calendar. It sets the tone for the entire week.
While the rest of the show focuses on products and platforms, the AWM breakfast focuses on the people behind them—the leaders who must interpret, integrate, and innovate. Because at the end of the day, technology is only as impactful as the people wielding it.
The Alliance’s commitment to amplifying women’s voices in media isn’t new, but it is timely. As the industry contends with rapid evolution and ongoing disruption, leadership that reflects diverse perspectives, bold thinking, and real‑world experience has never been more essential. 
If you or your team are attending NAB, the breakfast offers something often overlooked amid the chaos of the convention week: clarity.
It’s a space to pause, reflect, and hear from leaders who are navigating the same forces you are—only with perspective grounded in experience, not speculation.
For more information or to connect with the Alliance for Women in Media, contact:
Alliance for Women in Media
2365 Harrodsburg Road, A325
Lexington, KY 40504
Phone: 202‑750‑3664 
Las Vegas will be loud all week.
But this breakfast? This one starts the conversation that matters most.
It’s where leadership isn’t just discussed—it’s defined.