May 7, 2026
In a world where some radio stations can barely agree on what songs to play after lunch, here comes a partnership that actually feels meaningful.
Beasley Media Group Detroit is joining forces with the Michigan Black Business Alliance in a new community initiative designed to shine a bigger spotlight on Black-owned businesses throughout Southeast Michigan. The partnership will connect the MBBA with Beasley’s Detroit stations, including 105.9 KISS-FM, 105.1 The Bounce and Detroit Praise, using radio, digital platforms and community events to help promote local entrepreneurs and business opportunities.
According to information released through Beasley Media Group’s corporate channels, the collaboration will feature on-air promotions, digital campaigns and community-focused programming aimed at helping businesses gain visibility while strengthening neighborhood connections across the Detroit area.
Beasley Detroit Vice President and Market Manager Matt Scarano said the company wants to use its media reach to help create opportunities and elevate voices inside the communities the stations serve. Michigan Black Business Alliance CEO Charity Dean added that the partnership will help the organization expand its impact and continue its work supporting economic growth and equity for Black-owned businesses.
And honestly, this is the kind of thing radio should be doing.
Detroit has always been a city built on grit, hustle, culture and people figuring out how to make something happen even when the odds say otherwise. Local businesses are often the heartbeat of that story. Sometimes all they need is somebody willing to hand them a microphone — or at least a few good commercial spots during afternoon drive.
The move also continues a larger trend happening around the industry where radio groups are leaning harder into community partnerships instead of simply selling ads and moving on to the next rate card. Imagine that — radio stations actually being involved in the communities they talk about every day.
Crazy concept, right?
The Michigan Black Business Alliance has built much of its mission around helping close economic gaps and providing resources for entrepreneurs across the state. Pairing that with Beasley’s reach across Detroit radio could create the kind of visibility smaller businesses often struggle to afford on their own.
And in a media landscape filled with enough doom scrolling to last three lifetimes, it’s refreshing to cover something centered on growth, opportunity and community impact for a change.
On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.