Strong stations are built on strong relationships.
That’s exactly what Connoisseur Media is emphasizing with the appointment of Chris Flatley as Director of Sales for its Long Island radio group, adding another seasoned media executive to one of the company’s flagship markets.
Flatley joins Connoisseur after serving as Vice President of Ad Sales at C15 Studio. His background also includes senior leadership in advertising sales at fuboTV, giving him experience spanning both traditional media and rapidly evolving digital platforms.
The move represents more than filling a leadership position.
It reflects Connoisseur’s continued investment in local markets at a time when many media companies are centralizing operations. By bringing in an executive with extensive experience in sales strategy and client development, the company is reinforcing its commitment to growing local business partnerships throughout Long Island.
The appointment also comes with another leadership adjustment. Former Director of Sales Darren DiPrima now serves as Station Manager, creating a leadership team that combines market knowledge with experience across multiple media disciplines.
According to statements released by Connoisseur Media, company leadership cited Flatley’s relationship-driven approach, understanding of the Long Island marketplace, and commitment to helping local businesses succeed as key reasons behind the appointment. The company also emphasized its goal of remaining a trusted marketing partner for clients rather than simply another media outlet.
The story here extends beyond one hiring announcement.
As radio companies continue competing with digital-first advertising platforms, experienced sales leadership has become just as important as programming leadership. The ability to combine broadcast, digital, streaming, and integrated marketing solutions is increasingly defining success in today’s media environment.
For Connoisseur Media, adding Chris Flatley is another signal that investing in experienced local leadership remains central to its long-term strategy.
Relationships still matter.
And on Long Island, Connoisseur is betting that they always will.
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On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.