Just when you thought New York talk radio couldn’t get any more interesting…
77 WABC has added one of the most recognizable—and polarizing—figures in American media and politics to its lineup.
Michael Cohen, the former attorney whose name has dominated headlines for years, is joining the legendary New York station with a new weekly radio program that will also expand into the podcast space.
The new show, “When You Know… You Know,” is scheduled to debut Sunday, July 12, airing weekly on WABC before becoming available as a companion podcast.
Whether listeners agree with him or disagree with him may not be the point.
What matters is that people know who he is.
And in today’s highly competitive spoken-word landscape, recognizable personalities continue to be one of radio’s most valuable commodities. WABC has built its modern identity around headline-making hosts and opinion-driven programming, and the addition of Michael Cohen further reinforces that strategy.
The move also demonstrates that traditional radio remains a destination for personalities capable of generating conversation far beyond the broadcast itself. Between live radio, podcasts, social media, and digital platforms, today’s on-air talent isn’t limited to a single microphone—they’re building audiences wherever listeners choose to consume content.
For Red Apple Media, the addition represents another high-profile investment in its spoken-word lineup as the company continues strengthening one of the nation’s most recognizable talk radio brands.
Love him.
Disagree with him.
Or simply tune in to hear what he’ll say next.
One thing is certain…
People will be listening.
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On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.