Seattle talk radio started the week with a very clear programming move.
AM 770 KTTH added “The Dana Show” with Dana Loesch to its weekday lineup beginning Monday, placing the nationally syndicated program in the 9 a.m. to noon slot. Multiple non-trade references reflected the move, including TALKERS and the Seattle Daily Journal of Commerce’s business briefs, both of which reported the launch date and time period.
That makes this more than just another quiet lineup adjustment tucked into the side of the industry calendar.
This is a market-level move involving one of conservative talk radio’s more recognizable national voices, and it gives KTTH another clearly defined piece in the middle of its daily schedule. TALKERS’ report tied the change to KTTH’s weekday lineup, while other publicly indexed station information shows the station’s broader weekday flow built around syndicated talk and local afternoon programming.
For Seattle, the timing is notable.
KTTH has long operated as Bonneville’s conservative talk outlet in the market, and the addition of Loesch reinforces that identity rather than softening it. The station is a 50,000-watt AM signal owned by Bonneville International, serving the Seattle market with a conservative talk format and a lineup that now includes Loesch in one of the most visible daytime windows.
And let’s be honest about what this really says.
Radio companies do not make weekday 9-to-noon moves because they are bored. They make them because they believe a show can sharpen the station’s sound, hold audience flow and give the brand a stronger center of gravity during the middle of the day. In this case, the outside reporting around the move framed Loesch as an established national conservative voice with an existing following, which gives KTTH a host with built-in audience recognition rather than a total reboot project.
That also means this is one of the cleaner broadcast-radio stories to start the week.
Not a layoff. Not a quiet disappearance. Not another round of corporate bloodletting. An actual programming add. And in this climate, that alone stands out. The available reports present the move as an active lineup expansion beginning April 21, not a temporary fill-in or one-off special.
So if you were looking for a fresh Monday radio item with real market relevance, this is one.
KTTH opened the week by putting Dana Loesch into middays, and that gives Seattle one more sign that spoken-word radio is still willing to make bold lineup plays when it believes the fit is there. Whether the move becomes a long-term ratings weapon is a separate question. But as of Monday morning, the change itself is real, effective and on the board.
-JPS