Movement is underway in the Norfolk market, and while not yet fully confirmed across all channels, multiple indicators point to a programming shakeup inside Max Media following the recent exit of cluster Operations Manager Jay West.
According to developing industry reporting, Barry McKay is expected to shift from middays at 97.3 The Eagle WGH-FM to take on Program Director duties and afternoons at 92.9 The Wave WTWV. McKay is no stranger to the market, with a long track record that includes a significant run programming Hot AC in the region, along with experience across multiple major markets nationwide.
In tandem, Jerry Hoyt is reportedly being elevated to Assistant Program Director and midday host at WGH-FM. Hoyt has been a steady presence within the cluster for years, contributing across production, on-air, and technical roles, making this a potential internal promotion rooted in longevity and versatility.
At this stage, no formal announcement has been widely distributed by the company or stations involved, and direct confirmation through official channels remains limited. However, the structure of the reported moves aligns with typical cluster realignment following a leadership departure, particularly in a market like Norfolk where internal depth often drives transition decisions.
If finalized, the moves would represent a strategic reset for the cluster—placing experienced leadership into key programming roles while elevating in-house talent to more visible positions. It’s a familiar formula, but one that can quickly reshape the sound and direction of a group when executed well.
For now, this remains a developing story. Expect additional clarity in the coming days as official confirmation or on-air changes begin to surface.
On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.