The momentum behind “The Jeffro Show” just keeps getting louder.
Fresh off last week’s announcement involving KODJ, another affiliate has officially joined the growing reach of the personality-driven program as 107.9 WSRZ welcomes Jeffro back to afternoons from 3pm-7pm EDT.
This time around, however, the story feels even bigger.
What once was a successful local evening run on WSRZ before ending in early 2022 has now evolved into something much more substantial — a nationally expanding presence distributed through the iHeartRadio app and carried by an increasingly impressive lineup of stations across the country.
For Jeffro, WSRZ becomes another major addition to an already growing affiliate roster that continues turning heads inside the industry. And for Sarasota listeners, it means the return of a familiar voice known for mixing quick wit, music passion, audience interaction, and just enough controlled chaos to keep listeners fully locked in during afternoon drive.
The announcement itself carried Jeffro’s trademark humor, joking there’s “$1000 every hour for tolerating my tomfoolery,” but behind the laughs is a very real reminder about where radio still wins.
Personality.
Connection.
Entertainment.
At a time when many stations continue trimming live talent and leaning harder into automation, the continued expansion of “The Jeffro Show” signals something radio veterans have been saying for years — listeners still crave companionship, familiarity, and authentic personalities who sound alive on the air.
And affiliates clearly believe Jeffro delivers exactly that.
The addition of WSRZ strengthens an already significant station lineup for the syndicated show while also reuniting the talent with a market that already knows his style, humor, and ability to own a daypart. That familiarity matters in afternoon drive, where stations fight daily for listener loyalty during one of radio’s most competitive windows.
For WSRZ, this is more than just bringing back a former air talent. It is a strategic move designed to inject energy, familiarity, and personality back into afternoons on Florida’s Suncoast.
For Jeffro, it is yet another signal that the brand continues growing market by market.
And in today’s radio environment, growth like that does not happen by accident.
Bold personalities still matter. Connection still matters. And as “The Jeffro Show” continues adding affiliates across America, one thing is becoming crystal clear: radio listeners still want to feel something when they turn the dial.
On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.