When a broadcast company expands a leader’s responsibilities, it’s often sending a clear message.
Confidence has been earned.
Cumulus Media has promoted longtime executive Don Boyd, expanding his oversight to include the company’s operations in Baton Rouge, Lafayette, and New Orleans, Louisiana, along with Columbus/Starkville, Mississippi, while he continues leading the company’s Mobile, Alabama operation.
The move significantly broadens Boyd’s influence across the Gulf South, placing him in charge of multiple clusters spanning four states.
Boyd has led Cumulus’ Mobile stations since late 2017 after joining the company from its Atlanta operation, where he served as General Sales Manager. In 2023, his responsibilities grew to include the company’s Pensacola and Fort Walton Beach, Florida clusters. His latest assignment further extends that regional footprint, making him one of Cumulus’ most prominent field executives in the Southeast.
His career has included leadership positions with Cumulus Media, Bott Radio Network, Root Communications, and Dickey Publishing, giving him experience in sales, operations, market management, and executive leadership across multiple ownership groups.
In a statement released by Cumulus Media, Boyd said he looks forward to relocating to Baton Rouge while working alongside the teams throughout the expanded region. The company also praised his ability to build strong client relationships and lead successful local operations as the reason for the expanded assignment.
This isn’t simply another title change.
It’s another example of how major radio groups continue relying on experienced regional leadership to oversee multiple markets, streamline operations, and strengthen local performance across broader geographic territories.
As broadcasters continue balancing local service with regional management structures, executives like Don Boyd are playing increasingly important roles in shaping strategy across multiple markets simultaneously.
For Cumulus, the map just got a little bigger.
And Don Boyd’s territory just got a lot larger.
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On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.