At a time when many stations are searching for the next breakthrough personality, Cox Media Group is making a different kind of investment.
It’s betting on someone who already knows the community.
Jessica Reyes has been named the new morning host for Hits 96.5 (WOEX) in Orlando, bringing years of experience across both English- and Spanish-language radio to one of Central Florida’s most unique bilingual music brands.
Reyes has built an impressive broadcasting résumé throughout Florida and beyond, working in multiple formats while maintaining a strong connection to Orlando listeners. Along with previous on-air roles in the market, she currently hosts shifts in Fort Myers and Pennsylvania, showcasing a versatility that spans multiple audiences and languages.
She now succeeds Epi Colon, who helped guide mornings through the station’s evolution from its previous identity to today’s bilingual Hits 96.5 brand.
Here’s the alternative perspective.
This isn’t simply another morning show hire.
It’s a reminder that radio’s future may belong to personalities who naturally live between cultures rather than choosing one over the other.
The American radio audience continues to evolve, especially in markets like Orlando, where bilingual households are increasingly the norm instead of the exception. Listeners don’t necessarily separate their lives into English and Spanish—they move seamlessly between both every day.
Stations that understand that reality have an opportunity to build deeper, more authentic relationships with their audiences.
Jessica Reyes represents that evolution.
Her career has crossed languages, formats, music styles, and even television, giving her a perspective that mirrors the diverse audience Hits 96.5 serves.
There’s another takeaway.
While technology continues to reshape how people consume audio, local connection remains one of terrestrial radio’s greatest strengths. Hiring someone with genuine ties to the community isn’t just about filling an airshift—it’s about reinforcing credibility with listeners who want to hear voices that understand where they live.
For Cox Media Group, this move appears to be about more than mornings.
It’s another step in refining a brand that reflects the changing face of Central Florida while leaning into the personalities who can connect with that audience in a meaningful way.
In today’s radio landscape, authenticity may be the most valuable format of all.
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On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.