At first glance, this looks like a simple frequency shuffle. Look a little closer. It may be another glimpse into where broadcast radio is heading. Following the pending sale of…
Sometimes the smartest radio move isn’t chasing the next trend. It’s rediscovering the songs listeners never stopped loving. Total Media has given WATH-AM (970) and its 97.3 FM translator in…
Audacy has given Star 94 (WSTR) a new musical identity, shifting the station away from its longtime Rhythmic AC lean in favor of a broader Adult Contemporary presentation. The station…
Another major Bay Area radio transaction is set to reshape the FM dial. K-LOVE Inc. has reached an agreement to acquire the 94.5 FM license currently carrying Bay Country (KBAY)…
When A Radio Station Changes Its Name, It’s Really Changing The Conversation Most radio rebrands are about fixing a problem. This one is about amplifying a legacy. After carrying the…
Bakersfield’s battle for throwback listeners just turned up the volume. American General Media has officially flipped 101.1 FM in Bakersfield from sports programming to “101.1 The Bounce,” introducing a Rhythmic…
A familiar voice in the Pacific Northwest is making another move across the Portland dial. After spending the past year hosting middays on 98.7 The Bull (KUPL), Jamie “JT” Tanchyk…
Sometimes a radio station doesn’t need a new format. Sometimes it simply needs a new identity. After spending the past several days stunting with an all-Taylor Swift playlist, Beasley Media…
A significant consolidation in Colorado public broadcasting is moving closer to reality. Rocky Mountain Public Media has officially filed with the Federal Communications Commission to acquire Community Radio for Northern…
A new chapter has begun for Meruelo Media’s KLLI-FM in Los Angeles. The company has officially moved Cali 93.9 away from its Spanish Rhythmic format and introduced a bilingual Adult…