Kansas just got louder. Murfin Media, a company known for bold, strategic moves in local radio, has officially launched The Rock of Kansas, and from day one, the energy is palpable. For rock fans, this isn’t just another station—it’s a statement. In an era dominated by streaming apps, satellite radio, and podcasts, Murfin is showing that local radio still matters when it’s done with vision, experience, and the right talent.
Central to this launch is Nycki Pace, handling middays. If you know Nycki’s work, you know she’s not just filling a seat—she’s a rock powerhouse with decades of on-air experience. She’s a Kansas City radio veteran, having been a key part of the Johnny Dare Morning Show, as well as other stations in the KC market. Her voice, her energy, and her authenticity are instantly recognizable to listeners who grew up tuning into rock in the Midwest. But Nycki isn’t just a personality—she and her husband, Mike Law, are former radio station owners, which gives her an insider’s understanding of programming, operations, and building a station that thrives both on-air and behind the scenes.
While Murfin Media owns The Rock of Kansas, it’s clear that Nycki is a major factor in the station’s early success. She brings credibility, experience, and a loyal fan base to the launch, helping establish the station as a serious player from the start. For listeners, that means a middays experience that is not only entertaining but also deeply connected to the Kansas rock community. For Murfin, it’s a smart strategic move—put the right talent in front of the microphone, and the audience will follow.
Nycki’s on-air style is something radio professionals immediately recognize. She knows how to create conversation, deliver the music with energy, and engage listeners in ways that keep them tuned in. On middays, that consistency is critical. Many stations struggle in the midday slot, but with Nycki’s experience on high-profile shows like Johnny Dare, she understands pacing, audience habits, and how to make every segment feel alive and authentic. And that’s exactly the kind of anchor a new station needs in its critical early months.
Murfin Media has built a reputation for launching stations with clarity, focus, and purpose. They know how to analyze a market, identify gaps, and create a station that feels alive from the first day. The Rock of Kansas is not a generic rock station; it’s curated with a clear identity—classic hits, contemporary rock, and a local Kansas flavor that gives it personality and roots it in the community. Murfin’s ownership brings the stability and infrastructure to make this station succeed, while Nycki provides the on-air connection that turns casual listeners into loyal fans.
The station’s launch isn’t just about sound—it’s about culture. Nycki’s presence alone sends a message to rock fans: this station gets you. She’s lived the rock lifestyle, she knows the music, and she understands the audience. Pair that with Murfin Media’s strategic approach to ownership and operations, and you have a launch designed to make a lasting impact.
And while launching a new station is never without risk, Murfin Media has a track record that inspires confidence. They’ve successfully acquired and operated multiple stations in various markets, and they understand how to balance innovation with proven radio principles. Nycki’s prior experience as a station owner with Mike Law only strengthens that approach, giving her insights into programming, audience engagement, and the nuts-and-bolts of running a successful station. That combination—strong ownership, smart strategy, and powerhouse talent—creates a formula for success.
For rock fans in Kansas, this launch is exciting. Finally, there’s a station that unapologetically embraces rock, anchored by personalities who know the audience. Nycki’s middays aren’t just filler—they’re a reason to tune in, share the station with friends, and make it part of your daily life. And Murfin Media’s ownership ensures that the station has the resources, planning, and vision to sustain itself and grow in a competitive market.
Radio, at its core, is about connection. It’s about voices that make listeners feel like the station belongs to them, not just some faceless corporation. The Rock of Kansas embodies that principle. Murfin Media provides the stability and vision, while Nycki Pace brings authenticity, energy, and credibility. Together, they’re creating a station that not only plays great rock but also feels alive, local, and essential.
As the station hits the airwaves, it’s clear this is more than just a launch—it’s a declaration. Local radio is alive, it’s thriving, and it can still dominate when talent, strategy, and community focus are aligned. Nycki Pace is a key part of that equation. She’s experienced, she’s talented, and she knows how to connect with listeners in ways that make them stay tuned day after day. For Murfin Media, that’s exactly the kind of partnership that ensures a new station doesn’t just launch—it thrives.
So yes, Kansas is officially rocking. Thanks to Murfin Media’s ownership, strategic planning, and Nycki Pace’s on-air talent, The Rock of Kansas isn’t just another station—it’s the kind of station that reminds us why local radio still matters, why personalities still connect, and why rock, when done right, is always alive.
-Just Plain Steve