WGHL-FM (Alt 105-1), licensed to Shepherdsville and serving the Louisville market, is making a significant move in its weekday lineup as veteran radio programmer JD Garfield officially takes over Afternoon Drive beginning today at 3 p.m.
Garfield brings a long-standing background in radio, with years spent shaping station identities, directing programming strategy, and influencing music direction across multiple markets. His work has been closely tied to building and refining formats that connect directly with core listeners.
In his new role, Garfield steps into one of the most important and competitive dayparts in broadcast radio.
Afternoon Drive remains a critical battleground for stations, capturing audiences during peak commute hours when listening habits are formed and broken in real time. It is a space where content, pacing, and music selection carry immediate impact.
WGHL-FM is positioning the move as a strong reinforcement of its Alt 105-1 identity in Louisville’s Alternative landscape, placing a seasoned industry voice at the center of its daily sound.
Garfield’s reputation has been built largely behind the scenes, where programming decisions, strategic adjustments, and format execution shape how stations perform in highly competitive markets.
Now that experience becomes part of the station’s on-air fabric beginning this afternoon.
His first broadcast is scheduled for 3 p.m. local time on WGHL-FM Alt 105-1.
-JPS