A familiar name in Hispanic media is returning to the platform he built. Gene Bryan has announced he is stepping back into a full-time leadership role at HispanicAd, the independent news, intelligence, and business resource serving the U.S. Hispanic advertising, marketing, and media industries.
Bryan returns after spending the past several months as Chief Revenue Officer at Spanish Broadcasting System (SBS), where he played a key role during one of the company’s most challenging periods. In addition to overseeing revenue operations, he worked across strategic planning, operational coordination, investor relations, and broader organizational initiatives as SBS navigated its financial restructuring.
Before serving as CRO, Bryan also held leadership positions within SBS, including as a general manager, giving him years of experience on both the operational and executive sides of Hispanic broadcasting.
In announcing the move, Bryan expressed appreciation for the opportunity to serve SBS and praised the company’s employees for their dedication and perseverance throughout a demanding period. He said his decision to return to HispanicAd allows him to once again focus on supporting and advancing the broader Hispanic advertising, marketing, and media community.
Bryan founded HispanicAd as an independent resource designed to inform, connect, and spotlight the businesses and professionals shaping the rapidly growing U.S. Hispanic marketplace. His return signals a renewed commitment to expanding the platform’s role as an industry voice during a time of continued growth and change across multicultural media.
On The Dial: Gene Bryan has worn many hats throughout his career—from broadcaster to executive to entrepreneur. His return to HispanicAd is more than a homecoming; it’s a reminder that strong independent industry voices remain an important part of the conversation as Hispanic media continues to evolve and expand.
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