Behind every great radio brand is a team shaping the message long before it reaches the microphone.
K-LOVE has made a significant addition to that team, announcing that veteran Christian music executive Andrew Lambeth will become the ministry’s new Chief Marketing and Communications Officer beginning September 1. The appointment places one of Christian music’s most respected marketing leaders at the center of one of the nation’s largest faith-based media organizations.
Lambeth arrives after a successful tenure at Centricity Music, where he helped guide marketing strategy and artist development for a roster that has become increasingly influential in contemporary Christian music. His career has focused on connecting audiences with artists whose music carries a message of faith, hope, and encouragement—a mission that closely aligns with K-LOVE’s ministry-focused approach to broadcasting.
In his new role, Lambeth will oversee the organization’s marketing, creative, and communications efforts, helping shape how K-LOVE tells its story across radio, digital platforms, live events, and community outreach. It’s a position that extends well beyond advertising, touching nearly every aspect of how the ministry engages millions of listeners across the country.
The hiring also reflects a broader trend taking shape throughout Christian media. As audience habits continue to evolve, organizations are placing greater emphasis on strategic storytelling, brand development, and digital engagement. Success is no longer measured solely by ratings or signal coverage—it’s increasingly about building meaningful relationships that extend far beyond the broadcast.
For K-LOVE, bringing in an executive with deep experience in both music marketing and ministry communications signals an investment in its long-term vision. It’s a move designed not only to strengthen the brand but also to expand its reach as Christian media continues adapting to a rapidly changing landscape.
On The Dial: This isn’t simply an executive appointment—it’s another reminder that today’s broadcasters are investing just as heavily in leadership behind the scenes as they are in the talent behind the microphone. K-LOVE continues to position itself for the future by bringing experienced voices into key leadership roles, ensuring its mission remains as strong off the air as it is on it. Congratulations to Andrew Lambeth and the entire K-LOVE team as they begin this exciting new chapter.
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