One of radio’s most seasoned revenue and operations executives is stepping back into a major leadership position in the Northeast.
Veteran broadcaster Kevin Rich has been named Region President overseeing Boston, Hartford, and New Haven, placing him in charge of some of the most strategically important radio markets in New England at a time when the industry continues balancing legacy broadcasting with aggressive digital growth initiatives.
For many inside the business, the move feels less like a surprise and more like a natural next chapter for an executive whose career has quietly touched nearly every corner of modern radio management.
Rich most recently served as Vice President of Operations for Beasley Media Group before departing the company last fall. Prior to that, he spent roughly a decade with Townsquare Media, eventually rising into the role of Market President and Chief Revenue Officer, where he became known for his focus on market-level growth, sales integration, and digital revenue expansion.
And that background matters.
Because in 2026, radio leadership is no longer just about programming stations and managing ratings books. The executives stepping into regional oversight positions today are expected to understand broadcast, streaming, digital marketing, podcasting, live events, branded content, audience analytics, and revenue diversification all at once.
That’s the world Kevin Rich has spent years navigating.
Before his time at Townsquare and Beasley, Rich also held leadership positions with some of the industry’s biggest names, including Citadel Broadcasting, Cumulus Media, and CBS Radio, giving him experience across multiple ownership groups and several different eras of the business itself.
The markets now under his supervision are hardly minor assignments.
Boston remains one of America’s most competitive and influential radio battlegrounds—a market where heritage brands, spoken-word programming, sports radio, and music stations continue fighting aggressively for both audience share and advertising dollars. Hartford and New Haven bring their own unique challenges and opportunities, blending strong local identity with proximity to major Northeast population centers.
Combined, the three markets create a regional footprint that touches millions of listeners and represents a significant piece of the company’s Northeast strategy moving forward.
And let’s be honest: this industry doesn’t hand those keys to inexperienced leadership.
Rich’s return to a major operational role also arrives during a broader period of transition across radio, where companies continue reevaluating leadership structures, consolidating operations, and searching for executives capable of balancing traditional broadcasting with the increasingly complex realities of modern media consumption.
That balancing act has become one of the defining challenges of the business.
Radio companies are no longer competing only against each other. They’re competing against streaming platforms, social media, podcasts, YouTube, satellite radio, digital agencies, and an endless wave of on-demand content. In that environment, market leadership requires far more than simply understanding radio.
It requires understanding audience behavior itself.
Executives with backgrounds that bridge operations, revenue, digital strategy, and market management have become increasingly valuable—and Kevin Rich’s résumé checks nearly every one of those boxes.
For the stations and teams now under his leadership, the appointment signals an emphasis on operational experience, market familiarity, and business growth at a time when the industry continues searching for stable footing in an increasingly fragmented media world.
And in New England, one of radio’s longtime operators is once again back in the driver’s seat.
On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.