A longtime voice in Boston radio is turning the page. Pebbles Semedo is stepping away from mornings at Hot 96.9 WBQT to concentrate on growing her “Positively Pebbles” platform, closing a major chapter in one of the market’s most enduring careers.
Pebbles’ connection to Boston radio runs deep, stretching back to the late 1980s. She built her reputation across multiple stations, including early work at WILD and a prominent run at Jam’n 94.5, where she became a familiar and trusted presence for listeners across the region.
She joined WBQT in 2013 and became a central part of “The Get Up Crew,” helping define the show’s identity with a mix of personality-driven content and strong audience connection. The program evolved over time, adding voices and expanding its reach, but Pebbles remained one of its anchors throughout.
Now, her attention turns toward a different kind of platform. “Positively Pebbles” has already taken shape through podcasting and digital content, built around uplifting conversations, real-life stories, and community-focused messaging. The move allows her to invest more time into that vision while maintaining the same connection that made her a standout on-air presence.
Within the building, her departure marks the exit of a voice that helped shape the station’s sound and relationship with its audience. For listeners, it’s the end of a familiar part of the morning routine. For Pebbles, it’s a shift toward something she can fully own and expand.
Boston radio doesn’t see moves like this often—especially involving personalities with this kind of history and staying power. But this isn’t an exit from the industry. It’s a repositioning.
And if there’s one thing that’s been proven over the years, it’s this: wherever Pebbles shows up, the audience tends to show up with her.
On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.