Southern California rock fans are about to hear a familiar frequency with a brand-new identity.
Anaheim Broadcasting is repositioning 96.7 KCAL-FM in the Inland Empire, transitioning the station from its long-running Active Rock approach to a jock-free Classic Rock format beginning August 1. The refreshed presentation puts the music front and center, focusing on legendary rock artists and timeless hits that continue to resonate with generations of listeners.
Rather than relying on personality-driven programming, the new format emphasizes an uninterrupted listening experience built around the biggest songs in rock history. The company says the move is designed to strengthen its appeal to adult listeners throughout Riverside and San Bernardino counties while complementing the audience already served by sister station 99.9 KOLA-FM.
The strategy also gives Anaheim Broadcasting two distinctly positioned heritage music brands. While KOLA continues delivering Classic Hits, KCAL-FM will now concentrate exclusively on the iconic artists and albums that defined classic rock, creating a broader platform for both listeners and advertisers across the Inland Empire.
The change reflects a growing trend throughout the industry as broadcasters continue refining formats to better serve targeted audiences. By sharpening the identity of each station, companies can create stronger brands, attract loyal listeners, and offer advertisers more focused marketing opportunities.
For longtime KCAL listeners, the evolution marks the beginning of a new chapter for one of the region’s best-known signals. The station may be taking a different musical direction, but its mission remains the same—delivering a soundtrack that keeps Southern California listeners turning up the volume.
Whether you’re a lifelong fan of arena rock, guitar-driven anthems, or the songs that defined generations, 96.7 KCAL-FM is preparing to become a new destination for classic rock throughout the Inland Empire.
On The Dial covers breaking radio industry news, including format changes, leadership moves, ownership updates, talent news, and broadcast trends from across the United States.
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