Nashville may be known for cowboy boots, country music and a whole lot of honky-tonks, but don’t forget that Music City has plenty of soul. Cumulus Media’s Adult R&B powerhouse 92Q (WQQK) is turning up the personality with the addition of nationally syndicated DeDe in the Morning, bringing veteran broadcaster DeDe McGuire to a city where music, culture and conversation have always shared the spotlight.
Distributed by Compass Media Networks, DeDe’s show arrives with an established national following and a host whose ability to connect with audiences has helped make her one of urban radio’s recognizable personalities.
And Nashville is getting considerably more than somebody who knows how to talk between records.
McGuire has built her career around relatable conversations, humor, celebrity entertainment and the everyday situations that make listeners laugh one minute and think the next. It’s the kind of personality-driven radio that reminds us why a great morning show can still be more important than another perfectly programmed playlist.
DeDe is clearly excited about her new radio home.
“I’m so happy to be heard in Nashville on 92Q!” McGuire said, describing the opportunity to connect with Music City’s listeners as a blessing.
Cumulus Vice President and Market Manager Allison Warren praised McGuire’s authenticity and ability to combine entertainment, culture and meaningful conversation, qualities that have helped establish her reputation in the industry.
From a programming perspective, the move makes sense. Adult R&B listeners have long valued personalities who understand the music, recognize the culture and know how to create a genuine relationship with their audience.
But there’s another interesting piece to this story.
Nashville is a city where country music gets much of the national attention, yet its musical identity reaches well beyond Broadway’s neon signs. The arrival of DeDe on 92Q is another reminder that Music City has room for plenty of musical traditions and radio voices.
And when you put a personality like DeDe McGuire behind the microphone, you’re not just adding a morning show. You’re adding an attitude.
The real test, of course, will be how Nashville listeners embrace the program and whether that national personality translates into a daily local listening habit.
For now, 92Q has made its move, Compass Media Networks has added another market, and DeDe has another city to wake up.
Nashville, put down that second cup of coffee.
DeDe just showed up, and she’s bringing enough energy for the whole neighborhood.
On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.
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