Hubbard is embracing a broader vision for its future, announcing that it will now operate under the banner “Hubbard – Media That Connects.”
The new corporate identity was unveiled during a companywide town hall as the century-old media company continues to evolve alongside changing audience habits and advertiser needs. Company leadership said the updated branding better reflects the many ways Hubbard now serves listeners, viewers, advertisers and communities across a growing portfolio of media and marketing platforms.
While radio remains a foundational part of the company’s history and ongoing success, Hubbard noted that its reach today extends well beyond traditional broadcasting. The company continues to expand its presence across streaming audio, podcasting, digital content, social media, video, and marketing services designed to help businesses connect with consumers wherever they spend their time.
Leadership emphasized that the rebranding effort is not about prioritizing one platform over another. Instead, the move recognizes the company’s commitment to meeting audiences and clients where they are, whether through radio, digital channels, podcasts, streaming platforms or emerging forms of media consumption.
Founded in 1923, Hubbard has grown from a broadcast company into a diversified media organization with operations spanning multiple markets and platforms. The refreshed identity is intended to better represent that transformation while maintaining the values that have guided the company for more than 100 years.
As media consumption continues to evolve, Hubbard says its mission remains unchanged: delivering compelling content, trusted information and engaging entertainment while helping advertisers build stronger connections with their customers. The new branding serves as a reflection of that mission and the company’s continued focus on connecting communities through a variety of media channels.
The rebranding marks another step in Hubbard’s ongoing evolution, recognizing the changing media landscape while reinforcing its commitment to serving audiences and advertisers across every platform where connections are made.
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