Another executive change is making headlines in the radio industry as Aaron Carreno has departed Civic Media, concluding a three-year run that saw him help shape the company’s programming strategy during a period of rapid expansion.
Carreno most recently served as Senior Vice President of Product, overseeing programming, content, and the overall listener experience across Civic Media’s growing portfolio of stations. After joining the company in 2023 as Vice President of Programming, he quickly became one of the organization’s key architects behind its content strategy before being elevated to the senior leadership team last year.
His departure comes as Civic Media continues evolving its statewide network of stations throughout Wisconsin, leaving industry observers watching closely to see how the company structures its programming leadership moving forward. As of now, Civic Media has not publicly announced who will assume Carreno’s responsibilities or whether the position will be filled through an internal promotion or an external search.
Carreno’s career has taken him through nearly every level of broadcasting, building a reputation as both an on-air talent and programming executive. Many Wisconsin listeners first came to know him during his years at 101.1 WIXX in Green Bay before he joined iHeartMedia’s Z104 in Madison, where he wore multiple hats as Assistant Program Director, Music Director, and afternoon personality under the air name Aaron Rogers.
His career later expanded into larger markets, including successful on-air roles at 99.7 The Point in Kansas City and 99.1 The Mix in Milwaukee, while also voicetracking mornings for Madison’s Mix 105.1. That combination of programming leadership and on-air experience helped establish Carreno as one of the industry’s versatile content executives.
Leadership transitions are nothing new in today’s broadcasting landscape, but they often signal the beginning of a new strategic chapter. As companies continue adapting to changing audience habits, digital consumption, and evolving business models, programming executives remain among the most influential voices behind the scenes.
For Aaron Carreno, the next opportunity will undoubtedly draw attention throughout the industry. With experience spanning programming, talent development, content strategy, and major-market broadcasting, his résumé positions him as a valuable asset wherever his career takes him next.
Meanwhile, all eyes now turn to Civic Media as the company charts its next course and determines who will help shape the sound of its stations in the years ahead.
On The Dial covers breaking radio industry news, including leadership changes, programming moves, ownership developments, talent transitions, and broadcast trends from across the United States. We thank Aaron Carreno for his contributions to broadcasting and wish him continued success in the next chapter of his career.
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