Some morning shows become successful.
Others become part of a city’s identity.
For more than three decades, Ellen K has been one of the voices helping Southern California wake up, and now that remarkable run is set to continue. iHeartMedia has signed the beloved Los Angeles personality to a new multi-year agreement, ensuring The Ellen K Morning Show will remain a cornerstone of 103.5 KOST for years to come.
In a city where talent comes and goes with incredible speed, longevity like this is almost unheard of.
Ellen K has become one of the most enduring personalities in Los Angeles broadcasting, connecting with generations of listeners through life’s biggest celebrations, heartbreaking moments, holiday traditions, and countless morning commutes. Few broadcasters can say they’ve remained a daily companion to an entire metropolitan area for more than 30 years.
That’s rare.
That’s legendary.
And that’s exactly why this renewal matters.
The new agreement also keeps her nationally syndicated Ellen K Weekend Show on the air, continuing its reach across dozens of Adult Contemporary stations nationwide. While Los Angeles remains home, her voice has become familiar to listeners from coast to coast, extending her influence well beyond Southern California.
Ellen K’s journey through Los Angeles radio is one of the industry’s great success stories.
She first became a household name during her memorable years alongside Rick Dees before continuing her celebrated run with Ryan Seacrest on 102.7 KIIS-FM. Those iconic morning shows helped define an era of Top 40 radio and introduced Ellen K’s warmth, quick wit, and unmistakable personality to millions of listeners.
When she joined KOST in 2015, it wasn’t simply a format change.
It was the beginning of another remarkable chapter.
She seamlessly transitioned into Adult Contemporary radio while continuing to do what she’s always done best—making listeners feel like family. Whether celebrating hometown heroes, supporting charitable causes, surprising deserving families, or simply bringing positivity to the start of each day, Ellen K has built a reputation that extends far beyond the music.
That’s one of the reasons she’s remained relevant through decades of change.
Technology has transformed.
Listening habits have evolved.
Streaming has exploded.
Podcasts have multiplied.
Yet every morning, listeners still crave something algorithms can’t provide.
A genuine human connection.
Ellen K has mastered that better than almost anyone in broadcasting.
For iHeartMedia, extending one of Los Angeles radio’s most trusted personalities isn’t just a programming decision.
It’s a statement.
It’s an investment in consistency, local connection, and a talent whose credibility has been earned over decades—not downloaded overnight.
In an industry constantly searching for the next great personality, sometimes the smartest move is recognizing the greatness you already have.
Los Angeles has spent more than three decades waking up with Ellen K.
Thanks to this new agreement…
The alarm clock isn’t changing anytime soon.
On The Dial covers breaking radio industry news, including talent renewals, leadership appointments, programming changes, ownership developments, and broadcast trends from across the United States. Congratulations to Ellen K and the entire iHeartMedia Los Angeles team on continuing one of radio’s most remarkable success stories.
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