Some personalities never really leave a market.
They simply find a new frequency.
That’s exactly what’s happening in Cincinnati, where longtime radio favorite Mollie Watson is returning to the afternoon airwaves with a new opportunity at Cumulus Media’s Warm 98.5 (WRRM).
Just weeks after concluding an impressive 16-year run at Q102 (WKRQ), Watson is stepping into afternoons at one of Cincinnati’s most familiar Adult Contemporary brands, giving listeners another chance to spend their drive home with a personality they’ve trusted for well over a decade.
It’s a move that feels like a natural fit.
Throughout her career at Q102, Watson became one of the city’s most recognizable voices. Whether co-hosting The Hot List alongside Jennifer Fritsch and Tim Timmerman or guiding listeners through midday on her own, she built a reputation for warmth, authenticity, and a style that made audiences feel like they were catching up with an old friend rather than simply listening to the radio.
Now she’ll bring that same connection to Warm 98.5, where she succeeds former Program Director Josh Wolff in the station’s afternoon daypart.
In announcing the move, Watson shared her excitement about joining the Warm 98.5 family and expressed gratitude for the opportunity to reconnect with Cincinnati listeners each afternoon, calling the Queen City a place she’s eager to continue serving through the microphone.
For Cumulus, the addition represents much more than filling an open shift.
It’s bringing aboard a proven hometown personality with deep market roots, years of audience familiarity, and an established relationship with the community. Those qualities remain invaluable in today’s media landscape, where local connection continues to separate great stations from the growing number of audio choices competing for listeners’ attention.
Watson’s arrival also reinforces an important truth about broadcasting.
Great personalities rarely disappear.
They evolve.
They grow.
And sometimes the next chapter turns out to be even more exciting than the last.
For Cincinnati listeners, that’s welcome news.
One of the city’s most familiar voices is back on the afternoon drive—just with a different logo on the studio door.
On The Dial covers breaking radio industry news, including talent moves, programming changes, leadership appointments, ownership developments, and broadcast trends from across the United States. Congratulations to Mollie Watson and the entire Warm 98.5 team on this exciting new partnership.
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