‘Supergirl’ Flops, Warner Brothers Braces for $120 Million Loss: What DC Studios Should Learn From Its Box Office Bomb
Wow. Quite the headline! That one is from Variety this week and there are many similar others. Summer blockbuster season is underway and it seems this latest super hero film is not that.
Genre fatigue after decades of hero flicks from Marvel, DC and others is real. It began with the pandemic but streaming has changed the game and even further eventized what defines a “must see on the big screen” release. Both are real factors but really?
There was a popular “Supergirl” TV show with a different tone (upbeat and glossy) and different actress, this isn’t that. There was yet another actress set to play the role dropped when studio leadership changed. It goes on.
The key take away is the movie goer has a lot of media vying for their attention; lots of options and choice in entertainment both at home and out + assuming you have a consumer with the interest and motivation to get to a cinema with an interest in the genre your film is in, you’d better appeal to and delight them and leave them wanting a sequel as they walk out.
Sound familiar?
Radio faces a huge number competitors both in media, time and attention whether it’s other radio terrestrial, satellite, streaming, music services online or cable, internet, AI, smart phones, video games and…film and television legacy and streaming.
More so than Hollywood radio DOES have the luxury of tremendous reach thru ubiquity and the value proposition of being free with ads. First and foremost when a station captures an ear it had better respect that listener attention, that’s step one in the meeting the expectation game, hook em, entertain em, be compelling, resonate, make em feel something.
Then thru content, presentation and music meet their expectation. CHR? Be fun, impactful, high energy and play the hits a lot. Country? Same thing but warmer. The key is meeting the listener where they are.
The number one differentiator and number one factor for tune in? Local air talent.
Talent make all the difference and drive the meeting of listener expectation when they use a station brand. Why? Music libraries are everywhere. Algorithms are everywhere.
What listeners can’t get everywhere is someone who understands their town, their traffic, their weather, their high school football team, and their community. All the more reason to respect and keep them…maybe market them.
But?
The product has to be right and ready for market or no million dollar ad campaign is going to get ears on a speaker or butts in seats as it were, just ask Warner Brothers studio heads.
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