Not every industry shift begins with a press release.
Sometimes it starts with one station.
Then another.
Then a handful more.
Before long, people stop asking, “Who’s trying it?” and start asking, “Who’s next?”
That’s the story unfolding around Greg FM.
Without much fanfare, the personality-driven format has steadily expanded across North America and is now being carried by seven major broadcast groups. What once looked like a niche programming option has evolved into one of the fastest-growing syndicated offerings in radio.
Today, Hubbard Broadcasting, Connoisseur Media, Pattison Media, Loud Media, Saga Communications, Cumulus Media, and Sarkes Tarzian all utilize Greg FM in some capacity. From 106.5 The Arch (WARH) in St. Louis to 11 Pattison Adult Hits and Classic Hits stations across Canada, the format continues adding affiliates in markets both large and small.
The growth doesn’t stop there. Connoisseur Media has introduced Greg FM on seven stations, while Loud Media has adopted it on two New York signals. Every affiliate is powered through the RadioCloud platform, creating a consistent delivery system while allowing stations to maintain their own local identity.
What’s making industry observers take notice isn’t simply the number of affiliates—it’s the diversity of ownership groups embracing the format. Independent broadcasters and larger companies alike are finding value in a programming approach that blends recognizable personality with operational flexibility.
Every broadcaster is searching for the next competitive advantage. Some invest in talent. Others invest in technology. Greg FM sits at the intersection of both conversations, and its growing list of affiliates suggests more companies are interested in seeing where that balance can lead.
Whether Greg FM ultimately becomes a staple across dozens—or even hundreds—of stations remains to be seen. But one thing is becoming increasingly clear: this is no longer a concept operating on the industry’s fringe.
It’s becoming one of the most closely watched programming stories in radio.
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On The Dial covers breaking radio industry news, including layoffs, programming changes, talent moves, and broadcast trends across the United States.